Empire Coffee

Brand & Graphics

Redefining their story

Empire Coffee was an already well-positioned speciality coffee brand from Doha, Qatar. But they didn't have a strong brand identity that could express its true personality and that’s why they reached out to us.
With the Qatari culture in mind and having the coffee transportation dhow as the core element, we made a bold and authentic brand with a creative and artistic identity.
After that, we designed all the packaging, graphics, and illustrations.
After developing the new brand identity for Empire Coffee, we started to give it more voice through some characters and illustrations that showed their personality and connected with their clients enhancing their experience.

We come up with a flat style with minimal details and fine lines that relies on the brand identity concepts and graphic complements. The illustrations had to look similar between them but we left some space to come up with different ideas and details for every illustration to reinforce the creative spirit that we previously defined for the brand.

Interested in partnering with us? Let’s talk



+1 (201) 304 6705
+1 (201) 578 3405
134 Sth Dixie Highway
Hallandale Beach
33009, Fl, USA